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The 36 most sustainable brands of ethical underwear

Self-love is the best love: breathable intimacy that makes you look gorgeous!

Self-care is on the rise, and we’ve packed this Christmas with a range of organic cotton and other healthy eco-friendly materials for your underpinnings. This guide is an extensive showcase of sustainable and ethical underwear, to feel comfortable and effortlessly sexy!

Underwear is one of the most common gifts you’ll probably find under a Christmas tree. And you will agree, we can never be short of underwear (ahem) here at Ourgoodbrands we’ve partnered with The Wise Consumer to curate the most extensive list of sustainable and ethical underwear.

We’ve selected the best brands to align with your ethical and sustainable values, but also to bring awareness to keep your intimate parts healthy. At the end of the day they are your best friends, aren’t they?

In fact, what we wear underneath our clothes is as important – if not more – as the fashionable apparel we put on. Underwear get’s in touch with our most intimate parts of the skin and feels like seeking organic cotton or other eco & skin-friendly materials to avoid the cocktail of chemicals is the minimum we should do.

So without further ado, we let you enjoy the discovery of your new collection of panties and bras to allow your skin to breathe and still look great!

United Kingdom ~ ethical underwear brands

1. JulieMay

JulieMay works toward making sure every woman feels confidant and comfortable in what she wears and invests in. They are an ethical and sustainable woman owned lingerie company who designs garments specifically for those who suffer from skin allergies or hyper sensitivities in any form.

All of JulieMay’s lingerie is made from the finest natural Organic Pima Cotton and fair trade Mulberry Peace Silk (no silk worms are harmed in the harvest.) This combination of fabric creates a luxuriously soft texture that is naturally breathable and perfect for soothing sore skin and stopping you pulling and tugging at the usual annoyances of lingerie.

While the brand belives sustainability and fair trade are given, the company also supports Plastic Recycling Bank by helping those in poverty by trading in polluting plastic for things like groceries, cooking gas and school tuition. Along with this every purchase of JulieMay underwear plants a tree through The Eden Reforestation Project and fund improving cook stoves in Malwai for a more efficient homes for hundreds. Furthermore, the brand funds breast research at the University or Portsmouth.

Price Range: £23.50 – £75

Brand’s Country of Origin: United Kingdom

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sustainable ethical underwear guide gifts you underwear
Brand photo: JulieMay

2. WUKA

WUKA is a British band that creates sustainable, ethical and vegan-friendly underwear. With everything from highly absorbent period underwear to everyday underwear, WUKA uses the most eco-friendly fabrics possible, including: Tencel (from responsibly managed and FSC certified beech tree forests), organic cotton and recycled nylon (from fishing nets). OEKO-TEK, GOTS, Vegan Society and PETA certified, WUKA underwear is also carbon neutral!

Best known for their period wear, WUKA Period Pants can absorb 4 tampons’ worth, yet look like regular underwear (and they’re super comfy!) The complete replacement for disposable pads and tampons, every pair prevents 200 disposables from going to landfill or polluting our ocean.

Founded by female environmental scientist, Ruby, WUKA is on a mission to reduce waste and break down taboos around periods and our bodies.

Price range: between £10-£25GBP per underwear, depending on the style

Brand’s country of origin: UK

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WUKA sustainable ethically made period proof underwear UK

3. Y.O.U. Undewear

Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U. underwear is as good for the world as it is for your wardrobe. It comes with hidden inspirational messages and a commitment to promoting positive body image meaning that super-soft organic cotton isn’t the only thing about our underwear that makes you feel good. Y.O.U. comes with a buy-one-give-two promise, donating two pairs for every pair you purchase to vulnerable communities around the world. Truly changing the world with Your Own Underwear! Read more

Price range: range between $13 and $19 per underwear (underwear also sold in packs of 3 ($30) and 5 ($71) (shipping not included).

Brand’s country of origin: UK

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sustainable ethical underwear guide gifts you underwear
sustainable ethical underwear guide gifts you underwear
sustainable ethical underwear guide gifts you underwear

4. Rapanui

Now, we realize Rapanui is not a lingerie brand, per se, but their mission and approach to sustainable fashion are so amazing we decided to include them on this list. All of their products are created using GOTS certified organic cotton (you can trace the entire cotton journey from start to finish on their website) and ethically made in a wind-powered factory. Plus, this brand is all about creating a circular supply chain. Meaning, their products, once worn out, can be returned to be reused again and again (this practice mainly applies to their organic t-shirts; not sure you’d want to send in your old underwear anyway). But, all that being said, Rapanui offers your basic comfortable organic cotton underwear in five different colors (violet, lemon, eggshell, black, and athletic grey).

Price range: One single underwear sells for $11. A pack of 3 underwear costs $28 and a pack of $5 costs $45. (shipping not included)

Brand’s country of origin: UK

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sustainable ethical underwear guide gifts Rapanui
sustainable ethical underwear guide gifts Rapanui
sustainable ethical underwear guide gifts Rapanui

5. Pico Project

We love this brand! Pico works directly with a small fairtrade factory in southern India, using organic cotton sourced from fairtrade farmers’ cooperatives. If you’re on the market for simple, soft, comfortable, naturally dyed cotton underwear we think you’ll find what you are looking for here.

Price range: anywhere from $20 – $39. (Note: $39 = a pack of three) (shipping not included)

Brand’s country of origin: UK

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sustainable ethical underwear guide gifts Pico
sustainable ethical underwear guide gifts Pico
sustainable ethical underwear guide gifts Pico

6. Ama Ella

While not purely a lingerie brand, Ama Ella creates some super cute “knickers” that we think you’ll love. Made from GOTS certified cotton (approved by OEKO-TEX STANDARD 100) this is one brand that gives “cotton underwear” a whole new meaning, i.e. sexy yet super comfy. At its core, Ama Ella believes in transparency, quality, sustainability, and honesty. Their workers are paid living wages, work in safe and healthy working environments and the materials used are certified organic and free from toxic chemicals. Ama Ella underwears come in three colors (pink blush, navy blue, and printed blue and lilac) and 6 different styles (seamless, tie side, Brazilian, thong, romance, and sweet).

Price range: between $33 – $37 per one pair of underwear or $62 for a set of two. (shipping not included)

Brand’s country of origin:UK

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sustainable ethical underwear guide gifts ama ella
sustainable ethical underwear guide gifts ama ella
sustainable ethical underwear guide gifts ama ella

7. People Tree

This brand needs almost no introduction. People Tree has been a leader in the sustainable and ethical fashion movement since 1991. In fact, this slow fashion brand was the first fashion company to be awarded the World Fair Trade Organisation product label. While not specifically a lingerie brand, People Tree does offer a small selection of simple and classic fairtrade organic underwear. Underwears come 3 colors (black, beige, and white) and four different styles (lace hipsters, low rise shorts, high waist briefs, and thongs).

Price range: Underwears are priced at either $15 or $18 depending on style and color. (shipping not included)

Brand’s country of origin: UK

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sustainable ethical underwear guide gifts you underwear People Tree
sustainable ethical underwear guide gifts you underwear People Tree
sustainable ethical underwear guide gifts you underwear People Tree

8. Lara Intimates

Lara Intimates is serious about it’s social and environmental mission (as our most of these brands of course). So much so that they opened their own factory in London so they could ensure all their products were sustainably and ethically created in-house. In fact, every single one of their pieces is sustainably created, from the reclaimed material (deadstock fabric from a local UK supplier) that would otherwise have gone to landfill to the elastics and garment labels. Not to mention that their all-female seamstresses are paid fair wages and work in a great work environment. Their high-quality briefs, which come in 4 different colors (pink, green, black, and white) and 4 different styles (hipster brief, classic brief, thong, and high waist brief) are not only elegant but, from what we hear, equally extremely comfortable.

Price range: Their briefs are priced at $26 each. (shipping not included)

Brand’s country of origin: UK

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sustainable ethical underwear guide gifts Lara Intimates
sustainable ethical underwear guide gifts Lara Intimates
sustainable ethical underwear guide gifts Lara Intimates

United States ~ ethical underwear brands 

9. Made Trade

Made Trade is an online store with ethically-made and sustainably-sourced goods for your home and wardrobe — including a vast selection of eco-friendly underwear! Their curation includes Mary Young’s OEKO-TEK and GOTS-certified organic bamboo undergarments made fairly in Montreal, Canada, Thunderpants USA’s size-inclusive organic cotton underwear made responsibly in Portland, Oregon, and Knickey’s GOTS-certified organic cotton undies made in Fair Trade-certified factories in India. 

From basic underwear in shades of nude to colorful printed sets, there are a variety of aesthetics in Made Trade’s underwear collection, but they all have three essential characteristics in common: uncompromising comfort, impressive standards for sustainability, and true transparency.

Price Range: $13 – $57

Brand’s Country of Origin: USA

Online Shopsustainable ethical underwear guide gifts made trade

10. Thinx

Think is a period-proof underwear brand that brings some technical enhancements and designer touches . The result? A stronger a more durable lace which can hold up to 2 tampons’ worth — yet they look and feel like regular underwear. She Thinx is on a mission to create the most innovative period solutions that empower people and sustain the planet while breaking taboos about menstruation and reproductive health everywhere. Read more

Price range: between $24 and $39 (shipping not included)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts thinx
sustainable ethical underwear guide gifts thinx
sustainable ethical underwear guide gifts thinx

 

11. Wama Underwear

“Protect your privates naturally with hemp underwear,” is Wama’s tagline, which as you may have guessed creates its underwear out of hemp fabric! Why use hemp? Hemp fabric has many benefits, it’s naturally anti-bacterial, super soft and breathable. It’s also considered one of the world’s most sustainable fabrics . In addition to being sustainably created, WaMa’s underwears are also ethically made in China where most leading Hemp factories are located. This underwear, which contains a mix of hemp and cotton, comes in various styles include hipsters, bikinis, thongs and boy shorts for women and boxer briefs, trunks, boxers and briefs for men. Read more

Price range: for women’s underwears: $20.00 // Price for men: $24.00 (shipping not included)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts wama underwear
sustainable ethical underwear guide gifts wama underwear
sustainable ethical underwear guide gifts wama underwear

 

12. Marc Skid Save The World

“Made with the World and its people in mind,” that’s Marc Skid’s slogan. For every underwear you buy Marc Skid will donate $4 to either Save, Feed or Cure the World (they have a few organizations they donate a portion of their sales too). Made of 100% GOTS certified organic cotton and ethically made in WRAP-certified factories these underwears come in three styles (hipster, bikini, and brief) and four colors (red, blue, green, or white). Fun fact: all the underwear waistbands are made of recycled polyester made from plastic water bottles.

Price range: Bikinis and Hipster underwear are sold for $20; briefs sell for $29 (shipping not included)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts you underwear Mark Skid

13. Pact

Sustainable and ethical underwear for the whole family. If you’re on a budget but looking for everyday use cotton underwear for the whole family from a brand that puts people and planet first, then you might want to check out Pact. Pact’s slogan? “Those who make are equal to those who wear,” and we couldn’t agree more which is why we’ve added this brand to our list. Pact is a Fair Trade Factory Certified and uses only 100% GOTS certified organic cotton. Their goal is to create the world’s first guilt-free fashion brand, promising that all products regardless of where they’re made, are sustainably sourced and ethically created (sweat-shop free and child-labor-free). Underwears come in various styles and colors (women: Lace-Wait Brief, Lace-Waist Thong, Thong, Modern Bikini, Modern Boy Shorts, Cheeky Hipster, and Classic Fit Bikini – Men: Boxer Brief, Knit Boxers, Trunk, and Briefs. Kids: Hipster Undies and Boxer Briefs).

Price range: kids ($24 for a 4-pack), Men ($12 for one and $50 for a six-pack) and women ($12 for one; $50 for a six-pack and $29 for three)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts pact
sustainable ethical underwear guide gifts pact
sustainable ethical underwear guide gifts pact

14. Pansy

We love this brand — ethically and sustainably created in Oakland Ca., made from the USA grown organic cotton, minimalist vibe, dyed with fiber-reactive dyes (aka eco-friendly dyes), and more. Just a lot of great things to say about this brand. Not to mention that we love their creative and unique branding (ex: photo shoots with ‘Scarlette the Skunk’). If you’re looking for comfy everyday underwear look no further. Pansy underwears come in 4 different styles (High Rise, Low Rise, X-Rise, and Stretch Shorts) and 12 different solid colors (natural, mauve, black, sunflower, rust, leaf, rose, avocado, red, azul, and almond).

Price range: between $39 -$42 (shipping not included)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts Pansy
sustainable ethical underwear guide gifts Pansy
sustainable ethical underwear guide gifts Pansy

15. Brook There

Brook There underwears are made from organic cotton jersey made from GOTS-certified yarn which is milled in South Carolina or California. All their products are cut and sewn in Fall Rivers, Massachusettes. Meaning they have direct access to the production line and can personally ensure ethical practices for their workers. We love the earth-tone colors and styles of these everyday cotton underwear which come in 6 different styles (High Brief, Brief, Thong, Bikini, Hipster, and Boyshort). (Note: some of their underwear include natural silk. We are working on getting more information regarding how and where the silk is sourced. Will update you once we know more).

Price range: Underwears are priced anywhere between $28 and $64 (shipping not included)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts brook there
sustainable ethical underwear guide gifts brook there
sustainable ethical underwear guide gifts brook there

16. Naja

Naja is on a mission to make our world a better place. Every one of their products is not only handmade by single mothers and female heads of households but a portion of their proceeds go towards supporting women in the slums of Columbia to make lingerie bags. Naja also pays its employees above-market wages, provides health benefits, and support child education with stipends! Yes, this is truly a brand that cares about its people. They’re also eco-conscious, continually striving to include fabric made from recycled plastic bottles and using environmentally friendly printing technologies to print their garments. Their playful, sexy, and comfortable underwear (we speak from experience) and come in a variety of styles, colors, and prints.

Price range: between $14-$28 (shipping not included)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts Naja
sustainable ethical underwear guide gifts Naja
sustainable ethical underwear guide gifts Naja

17. Tomboyx

Underwear with a social justice agenda? Yup. Who knew your underwear could change the world!? Tomboyx underwear, which is primarily made out of Oeko-tex 100 certified organic cotton, is not only ethically and sustainably created but they’re on a mission to celebrate humanity, regardless of gender, size, or background. Because, as they put it, “We Are All People!” (we so love their mission!) Underwears come in various styles (bikini, briefs, boyshorts, 4.5” trunks, 6′ fly boxer briefs, 9″ boxer briefs, thong, and high rise) and colors — you’re sure to find what you’re looking for!

Price range: from $18-$36 depending on style. (shipping not included)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts tomboyz
sustainable ethical underwear guide gifts tomboyz
sustainable ethical underwear guide gifts tomboyz

 

18. Knickey

These everyday cotton underwears are not only ethically manufactured in Fair Trade certified factories but use only GOTS certified organic cotton free from toxins, carcinogens and other harmful chemicals. Plus, they offer a recycling program that makes it super easy for you to recycle your old underwear, whether they’re Knickey or not (this program is only available in the US at the moment). In fact, each time you send them a box of undies to recycle, they’ll add a free pair in with your next order. So you know, a win-win for everyone, including our planet. We really love how transparent they are about their supply chain as well, you can track the entire process from beginning to end on their website. Underwears styles range from thong to high-rise brief and come in various colors (midnight moon, beach bum, peachy keen, butterscotch, and midnight black).

Price range: All underwears sell for $12. (shipping not included)

Brand’s country of origin: USA

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sustainable ethical underwear guide gifts knickey
sustainable ethical underwear guide gifts knickey
sustainable ethical underwear guide gifts knickey

 

Australia & New Zealand ~ ethical underwear brands

19. Modibodi

It’s time to ditch your tampons, liners, and pads as Modibi is underwear but also a sustainable and luxurious period-proof underwear. This fashionable and high tech underwear range ensures everyday protection and it’s just made for women. It’s comfy, modern design and leak-proof underwear such as periods & discharge, light bladder leakage and weak pelvic floors to perspiration and pong, and pesky breastmilk leaks. Read more

Price range: between $19 and $32 depending on style (shipping not included)

Brand’s country of origin: Australia

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sustainable ethical underwear guide gifts modibodi
sustainable ethical underwear guide gifts modibodi
sustainable ethical underwear guide gifts modibodi

 

20. Etiko

Are your delicates carbon neutral? Probably not something you think about when you’re buying underwear or clothes for that matter, but one of the things we love about this brand is that they’re working towards achieving net-zero carbon emissions by 2020 for their ENTIRE supply chain. One of the ways they’re doing this is by purchasing carbon credits from Timor-Leste via Carbon Social. But Etiko doesn’t stop there, this is a brand that truly values its people. In fact, Etiko was the first fair trade clothing company in the southern hemisphere. Etiko underwears are great for everyday use and come in three different styles (bikini, boyleg, and high rise) and about 4 different colors (pink, black, grey, and nude).

Price range: Great for the budget-conscious shoppers out there, these underwears range in price anywhere between $9.30 and $12.00 (USD) for women’s underwears while men’s briefs sell for $15.40 (shipping not included)

Brand’s country of origin: Australia

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sustainable ethical underwear guide gifts etiko
sustainable ethical underwear guide gifts etiko
sustainable ethical underwear guide gifts etiko

 

21. Nisa

Hailing from New Zealand, Nisa’s underwear is not only comfortable and certified organic (whenever possible) but is beautifully handsewn by women from refugee backgrounds. Nisa’s mission is to help women refugees get back on their feet, provide for their families, and gain independence. In fact, for most of them working at Nisa is their first job in New Zealand. This underwear comes in six different styles (low full brief, high full brief, low cheeky brief, boyleg brief, plus-sized briefs, and men’s brief) and six different colors (black, grey & mustard, navy & merlot, rose, pomegranate, and sky blue).

Price range: Women’s brief range anywhere from $23.00 and $28.00. Men’s briefs sell for $32.00 (shipping not included)

Brand’s country of origin: New Zealand

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sustainable ethical underwear guide gifts nisa
sustainable ethical underwear guide gifts nisa
sustainable ethical underwear guide gifts nisa

 

 

22. Thunderpants

For those of you who want to get a bit more playful with your everyday cotton briefs we recommend checking out Thunderpants. From floral patterns to stripes, these brightly colored underwears are sure to brighten up your day! Thunderpants are made using 100% certified organic cotton (most Thunderpants created in NZ are also fairtrade certified), ethically created, and locally made. The brand currently has three branches — one in NZ, where the company was originally established, one in the UK and one in the US. (Tip: To help keep your environmental footprint down we recommend you shop whenever is most local to you!) Thunderpants come in various styles for women and men which include Hipster, Original and Boxer and the 100% Cotton Boxer, and two styles for men Original and Fitted boxer. (Note: Thunderpants NZ also provides Thunderpants for kids!)

Price range: anywhere from about $21.00 – $24.00 (depending on the cut and style) for women and $32.00 for men’s briefs

Brand’s country of origin: New Zealand

Online Shop USA

Online Shop NZ

sustainable ethical underwear guide gifts thunderpants
sustainable ethical underwear guide gifts thunderpants
sustainable ethical underwear guide gifts thunderpants

23. Wonderpants

Ethically and sustainably made in Australia this certified organic cotton underwear is designed and handsewn by Kathryn McAllister. These underwears come in three styles for women (high-top, low-rise, regular fit, and merino fit) and two styles for men (regular and merino). Colors include ochre, charcoal, red, green, black, white and grey.

Price range: anywhere from about $21.00 – $33.00 (depending on the cut and style) for both women and men.

Brand’s country of origin: Australia

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sustainable ethical underwear guide gifts wonderpants
sustainable ethical underwear guide gifts wonderpants
sustainable ethical underwear guide gifts wonderpants

 

24. Mighty Good Basics

This eco-conscious brand is one that believes in being complete transparency about how and where its products are created! With a supply chain that is certified by both the Global Organic Textile Standard and the Fair-trade Labelling Organization, Mighty Good Undies is able to ensure all their workers receive fair wages and work in safe conditions. Not to mention all their products are made from organic fairtrade cotton and each underwear sold is paired with a 1kg carbon offset. The underwear comes in various styles (women: bikini, granny, G-string, boyleg, and hipster; men: boxer briefs, boxer trunks, and briefs) and colors.

Price range: from $12-$15 for women and $18-21 for men.

Brand’s country of origin: Australia

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sustainable ethical underwear guide gifts mighty good basics
sustainable ethical underwear guide gifts mighty good basics
sustainable ethical underwear guide gifts mighty good basics

25. Le Buns

100% certified GOTS organic cotton. Natural dyes made from plant-based ingredients and ethically manufactured in Shenzhen China, Denpasar, and Ubud, Indonesia. This Aussie brand creates beautiful sexy feminine cotton underwear not to mention that the natural dyes give these undies a super unique look and feel. And while we personally haven’t had the pleasure of wearing Le Buns on our buns (yet) they’re definitely next up on our list — from what we hear, they’re super comfortable. Underwears come in various styles, from high-cut brief to G-String and 4 colors (black, ivory, peach and rose).

Price range: All underwears, other than the G-String ($22), are priced at $25.00 (shipping not included) – Get a 15% discount using the code OURGOODBRANDS

Brand’s country of origin: Australia

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sustainable ethical underwear guide gifts Le Buns
sustainable ethical underwear guide gifts Le Buns
sustainable ethical underwear guide gifts Le Buns

26. Nico

This Aussie lingerie brand knows a thing or two about creating cute everyday organic cotton underwear. Nico underwears are not only sustainably and ethically created but their very transparent about every step of their production and manufacturing journey and materials used. Materials used in their underwear include GOTS certified organic cotton (dyed using 100% chemically-free plant-based dyes) and Lenzing Modal. Creating safe and fair employment opportunities for their makers + respecting the planet is at the core of this brand’s mission. These underwears come in various colors and styles (thong, hipster brief, Mid-rise brief, high-waisted brief, hi-cut high waisted thong/brief). We think you’ll definitely find what you’re looking for here.

Price range: anywhere between $17 and $47 per underwear depending on style. (shipping not included)

Brand’s country of origin: Australia

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sustainable ethical underwear guide gifts nico
sustainable ethical underwear guide gifts nico
sustainable ethical underwear guide gifts nico

27. Hara

Your “basic” underwear just got an upgrade. These undies are made of organic bamboo fabric and natural plant dyes (OEKO-TEX 100 approved). This brand dyes all their products in-house themselves using only natural dyes from plants such as Tumeric, Indigo, and Madder Root, which means you’re underwear is sure to be as unique as you are. (Fun fact: Madder root has been used as a dye since antiquity in central Asia and Egypt).These soft, comfortable, and ethically/sustainably created underwears come in five colors (charcoal, pumpkin, olive, pink and powder blue) and in 6 different styles (Honey Maya Low Waist, Honey Lena High Waist, Honey Eva G-String, Lena High Waist, Eva G String, Maya Low Waist). Read more

Price range: each underwear is priced at $35 (shipping not included)

Brand’s country of origin: Australia

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sustainable ethical underwear guide gifts Hara
sustainable ethical underwear guide gifts Hara
sustainable ethical underwear guide gifts Hara

28. The Very Good Bra

The Very Good Bra is doing some very good work! If you’re searching for a truly zero-waste, toxic-free, and ethically created lingerie brand, The Very Good Bra has got you covered. All their garments are compostable. You won’t find any polyester thread, nylon labels, synthetic elastic or spandex/elastane in these cute undergarments. This brand is different than any other brand on this list as they use pre-sales to fund their production line. Meaning, they only create garments once orders have been placed, this helps to lessen overall waste. (Note: They run 3 pre-sales a year with new styles/materials/colours. And while they will create a few additional sizes and colors of each garment, the best way to ensure you get the size, color, and style you want is by placing your order during their pre-sales). Stephanie Devine, the founder of this zero-waste ethical brand, visits the family-owned factories in China and Hong Kong that manufacture these garments — she has a very close relationship with them as they too truly support her mission to create a low-waste fashion industry. And of course, everyone is paid fairly. Oh, and we like to think of The Good Bra as your everyday bra and underwear brand. The Very Good Bra underwear is made out of premium organic cotton, knitted and dyed (GOTS certified) in Australia and comes in one style (classic boy-leg brief) and three colors (Vintage Peach, Grey Marl and Black).

Price range: Pack of three is priced at $62.00 (shipping not included)

Brand’s country of origin: Australia

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sustainable ethical underwear guide gifts the very good bra
sustainable ethical underwear guide gifts the very good bra
sustainable ethical underwear guide gifts the very good bra

 

Europe ~ ethical underwear brands

29. Organic Basics

Probably the world’s most tech-advanced organic cotton underwear. Basically, better made, consciously created and designed to last. Someone had to change it; underwear is generally overpriced, and yet it has a very poor life cycle. You wear it, wash it and not much later you just throw it into the rubbish, of course, ending up in the landfill. The Organic Basics range is antibacterial and odorless underwear that will allow you to wear more and wash less, which is better for you and the environment. Read more

Price range: between $39 and $110 (note: the underwear is primarily sold in packs of 2 or 4). Shipping not included. 15% DISCOUNT CODE ORGANIC BASICS – Name: OURGOODBRANDSOXOB15

Brand’s country of origin: Denmark

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sustainable ethical underwear guide gifts organic basics
sustainable ethical underwear guide gifts organic basics
sustainable ethical underwear guide gifts organic basics

 

30. Colieco

This brand brings a collection of eco-centric ethical lingerie and contour. Colieco proves that innovation is the key to offer ethical fashion at an affordable price. Because ethical lingerie should be pretty, stylish but also be inclusive and promise durability and affordability. The brand ticks all the boxes: stands out for its creative designs, uses sustainable and recycled materials, challenges waste in all areas possible; uses the latest technology combined with handmade techniques and only delivers high quality. Read more

Price range: between $23 and $44. (shipping not included)

Brand’s country of origin: Portugal

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sustainable ethical underwear guide gifts colieco lingerie
sustainable ethical underwear guide gifts colieco lingerie
sustainable ethical underwear guide gifts colieco lingerie

 

31. Olly lingerie

Olly lingerie eco-responsible panties are made with love & ethics. Its organic underwear for women that proves that eco-friendly can also be beautiful. The eco-responsible panties are created in Paris, with European fabrics and manufacturing, using GOTS certified organic cotton. One of Olly’s last collections comes in recycled lace. Made in Italy and certified Oekotex-100, it saves 90% water and 80% CO2! They come in all sizes and shapes, and a few colors in the range like black, green, blue, velvet… Definitely a favorite for those who value comfort and softness with a sustainable commitment. Read more

Price range: between $27 and $38. (shipping not included)

Brand’s country of origin: France

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sustainable ethical underwear guide gifts olly
sustainable ethical underwear guide gifts olly
sustainable ethical underwear guide gifts olly

32. Woron Store

Worons, created by two sisters Arina and Anya Woron, is a great sustainable and ethical brand to check out if you’re in the market for comfortable everyday underwear. These underwear are made from two materials — Lenzing Modal, a fine, smooth fiber made from beech wood, and GOTS organic cotton. The brand works with a family-owned factory in Hungary where workers, who are primarily women, are paid higher than the standard minimum wage. The underwear comes in five different styles (brief core, brief core high rise, brief base, cheeky base, and hipster base) and 5 different colors (deep blue, black, blush, white and peach pearl).

Price range: between $24.00 and $30.00 (shipping not included)

Brand’s country of origin: Denmark

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sustainable ethical underwear guide gifts woron store
sustainable ethical underwear guide gifts woron store
sustainable ethical underwear guide gifts woron store

 

33. Anekdot

Upcycled and sexy, that’s how we would define Anekdot’s underwear. Upcycled of course does not mean these pieces have been worn before. Rather, Anekdot’s sources their materials from production leftovers, end of lines, off-cuts, deadstock, and vintage trimming. They give new life to materials that would otherwise go to waste. Not to mention that all their pieces are sustainable hand-crafted by women in Poland and Germany.

Price range: from $35.00-$41.00 (shipping not included)

Brand’s country of origin: Germany

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sustainable ethical underwear guide gifts Anekdot
sustainable ethical underwear guide gifts Anekdot
sustainable ethical underwear guide gifts Anekdot

34. HessNatur

HessNatur has been making the world a better place for the past 40 years. In 1991, they launched one of the world’s first organic cotton project with the Sekem farm in Egypt. Currently, they run ecological cultivation projects in Peru, Senegal, Turkey, Burkina Faso. In fact, they were one of the first companies to sign the federal government’s “Alliance for Sustainable Textiles” in 2014. From business attire to underwear, Hessnatur carries a wide variety of items, from shirts to underwear. Their underwears come in various styles and colors, for men, women, and children.

Price range: from $10 – $65 depending on style (shipping not included)

Brand’s country of origin: Denmark

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sustainable ethical underwear guide gifts Hess Natur
sustainable ethical underwear guide gifts Hess Natur
sustainable ethical underwear guide gifts Hess Natur

 

 

 

 

 

 

 

35. Vatter

Looking for organic cotton underwear with a bit of sex appeal? Or maybe you’re on the market for an ethically created underwear on a mission to do good in the world that also happens to be shipped sustainably (aka in 100% recycled materials)? We love this German underwear brand, not only because their underwears are super cute but because their entire supply chain is sustainable and ethical, from cotton fields to your door. Not to mention that Vatter’s underwear, which use only GOTS certified cotton, is manufactured in family-run companies in Greece and Turkey (the shirts are made in India). These organic underwears come in various styles (women: bikini slip, boy short, and Brazilian slip; men: boxer brief, boxer shorts, and trunk short) and various colors.

Price range: between $21 – $30 for women depending on style and between $27 – $38 for men. (shipping not included)

Brand’s country of origin: Germany

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sustainable ethical underwear guide gifts vatter
sustainable ethical underwear guide gifts vatter
sustainable ethical underwear guide gifts vatter

 

36. The Nude Label

Organically grown cotton? Check. Fair wages, both for the cotton farmers and the talented seamstresses? Check. Healthy and safe working environment? Check. Comfortable and everyday underwear? Check. The Nude Label has got it covered. Oh, and they’ve got your bum covered too. The Nude Label offers 4 different underwear styles (culotte, High Waisted Brief, Hipster, and the Triangle Brief) in 9 different colors (black, chocolate, forest green, light grey, pink, mauve, mint, pearl, and pumpkin).

Price range: between $17 -$26 (shipping not included)

Brand’s country of origin: Spain

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sustainable ethical underwear guide gifts The Nude Label
sustainable ethical underwear guide gifts The Nude Label
sustainable ethical underwear guide gifts The Nude Label

 

37. Saint Basics

Underwear ethically and sustainably made from FSC sourced eucalyptus trees got you feeling “saintly”? We thought so. Saint Basics is not only the Netherlands’ first sustainable basics brand but they’re super cute and, from the looks of it, super comfortable (we can’t wait to get our hands on a pair!). In addition to being moisture controlling and bacteria inhibitory, these underwear are made with love in Portugal in a happy, safe and healthy working environment. Underwears come in various colors and styles (women: hipster, slip, Brazilian, and boy short; men: eucalyptus boxer, trunk and brief, and organic cotton boxer, iconic cotton boxer) for both women and men.

Price range: between $20 and $25 depending on style (shipping not included).

Brand’s country of origin: Netherlands

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sustainable ethical underwear guide gifts saint basics
sustainable ethical underwear guide gifts saint basics
sustainable ethical underwear guide gifts saint basics

38. JOJOE

JOJOE is a contemporary underwear brand, encouraging you to rethink and recycle, thereby having a smaller impact on our world around us. The collection is carefully crafted to be contemporary and effortless, whilst being made to the highest ethical and eco-friendly standards, promoting zero waste values by producing as little waste as possible, and the use of recycled fabrics (without the use of plastic!). The brand, besides using only recycled materials in their products, JOJOE also uses bonded seams and printed care labels to reduce wastage and maximize comfort. This eco-aware underwear brand aims to build a community of like minds, respecting the environment around them whilst never compromising on style and fit.

Price range: between €9 and €21 depending on style (shipping not included).

Brand’s country of origin: United Kingdom

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sustainable ethical underwear guide gifts you underwear

sustainable ethical underwear guide gifts you underwear

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The Wise Consumer

This resource guide is brought to you by Madeleine Wisecup in collaboration with Ourgoodbrands. Madeleine is a Franco-American Video Producer and the founder of The Wise Consumer -- a podcast and multimedia platform that explores and shares impactful stories of individuals who are using their businesses as forces for good. Simultaneously, Madeleine thoroughly examines and writes about global social and environmental issues such as ethical fashion, sustainable living, holistic wellness, and ocean conservation. Together Our Good Brands and The Wise Consumer will explore the positive changes brands are making in communities all over the world and explore the various solutions – and products – we can all incorporate into our personal lives to become wiser, healthier, and more conscious consumers. To listen to The Wise Consumer Podcast and/or to connect with Madeleine on social media, click on the links below!

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