In this guide we list the top organic & cruelty free beauty brands with a collection of clean cosmetics that will make your skincare routine healthier!
In recent years, the increased awareness of our impact on the environment led consumers to change their behavior. Two thirds of consumers worldwide are now willing to pay more for an eco-friendly product.
The beauty industry in particular has seen many green and natural labels flourished during the years. In this article, we analyze the sustainable claims and ethical practices of beauty brands to help you make a conscious choice.
To restore and protect your skin every day, a clean and natural beauty routine is ideal. We found seven brands that are both good for your skin and the planet, using organic and natural ingredients for an effective skincare regimen.
Each of these organic & cruelty free beauty brands are committed to never testing on animals and most of them are also vegan.
Besides the more in-depth review of some of the most popular brands, here’s a list of other organic & cruelty-free brands for you to explore:
Biome
Green People
Butter Me Organics
Bel Essence
MÁDARA
Plaine Products
Prose
Rainbow Life
Rustic Maka
The Green Labels
VERSE
Eco Roots
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1. Kjaer Weis
Clean & Ethical: Certified organic ingredients, and cruelty-free.
Products Range: Skincare, makeup (face, lip, eyes, tools), and wedding makeup line.
Best Seller: Facial Oil – $49
Since 2010, Kjaer Weis exists to “celebrate beauty in all of its expressions, including kindness, inclusivity and the connection to our unique self”. The luxurious cosmetic brand’s mission is to bring high performance and sustainability to skincare and makeup. Kjaer Weis products are certified organic, free from toxic ingredients, and made in Italy.
In 2010, the brand was the first to launch refillable packaging for its Red Edition. The packaging of their mascara, blush, and lipstick is now 100% recyclable, compostable, and refillable. Kjaer Weis doesn’t test its products on animals.
2. RMS Beauty
Clean & Ethical: Certified organic and natural ingredients, and cruelty-free.
Products Range: Skincare, and makeup (face, lip, eyes, tools).
Best Seller: UnCoverup Concealer – $36
Created in 2009 by makeup artist Rose Marie Swift, RMS Beauty is a well-known brand in the clean beauty world. The brand was featured numerous times in Vogue and Forbes for its ultra-pure ingredients and non-toxic formulas. Its products are entirely free from parabens, gluten, synthetic fragrances, GMOs, sulfate, phthalates, and talc. They never test on animals. RMS’s long-time best-seller, UnCorerup Concealer, is non-comedogenic, made from organic jojoba oil and seed butter, and comes in recyclable packaging.
Don’t be surprised when this brand becomes your all-time favorite.
3. Ilia Beauty
Clean & Ethical: Natural and organic ingredients, vegan, and cruelty-free.
Products Range: Skincare, makeup (face, lip, eyes), and multi-use.
Best Seller: Limitless Lash Mascara – $28
Ilia is all about clean beauty and conscious ingredients. Ilia products are made from simple, clean but effective formulas. Their Limitless mascara won multiple clean awards winning for its formula made from organic Shea Butter and Arginine.
The brand goes a step further with its sustainable packaging made from recycled aluminum and glass. They never test on animals and are Leaping bunny certified. Ilia also gives back to the eco-friendly non-profit organization 1% for the planet.
4. 100% Pure
Clean & Ethical: USDA-certified organic ingredients, vegan, and cruelty-free.
Products Range: Skincare, makeup (face, lip, eyes, tools), hair and body wash.
Best Seller: Vitamin C Serum – $58
When looking for healthier products and ingredients, head to 100% PURE. The brand offers a full range of skincare, body care, hair care, and makeup made from certified organic ingredients and free from harsh chemicals. From foundation to toner and cleaner or shampoo, you’ll be sure to find the clean, vegan, and cruelty-free product you need. We love that the brand offers how-to and tutorial videos so you know how to best use their product.
100% Pure also gives back to various charities to protect the animals and the environment.
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5. Juice Beauty
Clean & Ethical: USDA-certified organic ingredients, Leaping Bunny certified, and vegan-friendly.
Products Range: Skincare and makeup (face, lip, eyes).
Best Seller: Phyto Pigments Flawless Serum Foundation – $44
Leading the way for clean beauty and sustainable practices, Juice Beauty is a USDA-certified company. The brand was founded in 2005 by Karen Benhke. Karen’s mission is to “create luxurious organic formulations that perform better than conventional beauty products.” Juice Beauty reimagines skincare and makeup with certified organic, organic cruelty-free, and vegan ingredients. The results of the products are clinically validated.
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6. Au Naturale Cosmetics
Clean & Ethical: Certified organic ingredients, vegan, and cruelty-free
Products Range: Skincare, makeup (face, lip, eyes), and multi-use.
Best Seller: The Anywhere Creme Multistick – $35
Organic, clean, and cruelty-free, those 3 words embody the core values of Au Naturale. The brand’s mission is to “use exclusively healthy, naturally derived & ethically sourced ingredients”. For more than 10 years, the brand has worked with fair trade farmers to ethically source its organic and non-toxic cosmetics. Au Naturale ensures the quality of its ingredients and product and its laboratory is based in Wisconsin.
All their products are natural, cruelty-free, vegan, and made in the USA.
7. W3ll People
Clean & Ethical: Organic and natural ingredients, Leaping Bunny certified, and vegan-friendly.
Products Range: Skincare, makeup (face, lip, eyes, tools).
Best Seller: Bio Tint SPF 30 Tinted Moisturizer – $30
Praised for its sustainable approach to beauty, the Texas-based brand has created a wide range of skincare and makeup products made from dermatologist-tested formulas and ethically sourced ingredients. W3ll People doesn’t test on animals and are EW certified (non-toxic products). 1700 hazardous ingredients have been banned from its long-lasting products.
W3ll People reduces its environmental impact by using sustainable packaging.
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