For what reason did the menstruation shame and taboos become a thing? The campaign “Don’t hide it. Period.” turns boring sanitary pad packaging into one that is inspiring, confident, and sparks conversation. It’s time to own your periods like the #GirlBoss that you are.
Yes, it’s that time of the month.
Yes, it’s painful.
Yes, it swings moods.
Yes, it is blood, but…
No more embarrassment.
No more blushes.
No more black packets.
No more rainchecks.
No more shame.
No more explaining and
No more hiding.
Period.
Don’t hide it. Period. Wants to spread well the message and that’s why every single sanitary pad includes a unique idea. To stop society to stigmatize menstruation as being taboo, we women need to start making period a normal and natural thing. We must end being embarrassed because of menstruation.
The goal of the campaign is to spark a conversation about menstruation shame and taboos
To be open and talk about periods without shame. That’s why even you can design your own virtual pad with a personalized message and share it on all the social media platforms. The idea is that you can inspire many other people around the world.
On the other hand, Don’t hide it. Period. gives back to women in India by donating to The Better India. This organization is setting up a factory in Ajmer, together with Aakar Innovations, that will employ local women to manufacture and distribute biodegradable, low-cost napkins.
The reason why they are doing it is that over 300 MILLION women in India do not have access to proper sanitary products, relying on old rags, newspapers, socks, leaves, or even ashes! The shame, the secrecy, lack of access to toilet facilities further adds to the challenges.
There are also other great brands that are doing a big job to help women around the world to access sanitary pads, as well as educating them on important matters. Check out Bleed For You organic tampons and Saathi banana fibre biodegradable sanitary pads.
Are you a brand that wants to give back to the world? We work closely with Girls Health and Education Foundation and Benedicta Uweru, a big community who are looking forward to finding a social entrepreneur that wants to start a business in Nigeria.
Is there any other similar brand you know or are curious about? Comment below and we will make it happen!
Hi. I am Sachin Jain and I am the founder at Scarlet Tales. Ever since the college project on sanitary napkins happened, I was completely taken aback on the plight of menstrual hygiene in the country. One thing leading to another and before I could realize, I was onto a mission and Scarlet Tales was born. completely agree with the fact that education and awareness can change the way people look at menstruation (for it has changed mine and there is no looking back). For the past 2 years, I have been actively working as an advocate for menstrual awareness both among men and women. I believe that alone we can do so little, together we can do so much. If collaboration is on your mind to challenge these perennial mindsets then we are more than happy to share our ideas to make this world a better place.