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Enspiral, a decentralised and non-hierarchical business model structure

A truly collaborative funding business, solving the greatest challenges of our time

non-hierarchical business model Enspiral graphic

Is a business model with no hierarchies possible? Enspiral is a bold experiment to create a collaborative network that helps people to do meaningful work. This networking ecosystem builds great companies, shares systems and tells stories. This organisation functions with a demonstrated non-hierarchical business model structure, accessible and replicable for those who are brave enough! Is this an example of what could be the future of businesses organisational structures, part of an ecological economic society and the start of a new way for social entrepreneurs to operate?

Enspiral started as a small freelance collective of software developers and is turned into a cluster of businesses and projects; a bunch of people working in stuff that matters with the final aim of maximising social impact. This collaborative funding business supports people who want to spend their lives changing the world. Best thing? They demonstrate that non-hierarchical business model structure is possible!

non-hierarchical business model Enspiral graphic

This organisation is definitely not an incubator or an accelerator. It’s more like a network with a decentralised organisational structure, where their ultimate key factor is how they organised: all hierarchy barriers are removed, to become a truly collaborative business model.

Since equality is a core cultural principle of Enspiral’s network, they constantly work together to take on startups and ventures aligned with social entrepreneurship, as well as building the collaborative tools and processes on which they operate as an organisation.

“As a network, we are self-governing, self-owning, self-managing and operating with full control of our sovereignty and values. The ventures and projects operate as independent units with their own organisational structures and principles — but as a network, we do not have a formal management team or top-down strategy.” Joshua Vial Member Enspiral

@enspiral is not an incubator or an accelerator. It’s more like a network with a decentralised organisational structure, where their ultimate key factor is how they organised: all hierarchy barriers are removed, to become a truly
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non-hierarchical business model Enspiral graphic

By getting rid of any hierarchical structure possible a “high trust environment” becomes natural. This phenomenon might be complex to understand, especially because we are used to seeing highly structured business models as the only way of operating. How can we build trust in a network? Joshua Vial explains that it was as simple as the network philosophy of “You wish me well, with no intention of harming or destroying any individual nor the collective; because when you work on what matters for you, anything it’s about responsibilities”.

“Enspiral is the perfect place to meet your future co-founders” Joshua Vial

non-hierarchical business model evolution Enspiral graphicThe benefits of non-hierarchical business models: maximising the collective benefit

Enspiral is at the cutting edge of experimentation in participatory organising, where the over forty business that is part of their vibrant community only take part in those projects that matter and they’re passionate about.

“Enspiral Foundation is not at the top of a hierarchy of ventures. The ventures stand as equals. This principle of equality ripples through every level of our key organising processes — right down to the human level. Ventures and projects use their own organisational, management structures to get things done, but within Enspiral’s network it is intended that no one voice weighs more than any other. The Foundation exists to create common resources, shared agreements and processes that support the common purpose of Enspiral.” Joshua Vial

non-hierarchical business model contributions Enspiral graphic

Some of the benefits of their collaborative funding are the dissolution of authority, the empowerment of every single person in the project, the crowdsourcing of a smarter and truly transparent budget.

Removing any hierarchies allows a quicker transfer of the information, where no data gets lost on its way to higher spheres. On the other hand, when real networking exists you can take out a piece and the company still keeps running, as every single human being shapes the organisation.

Some of the benefits of @Enspiral collaborative funding are the dissolution of authority, the empowerment of every single person in the project, the crowdsourcing of a smarter and truly transparent budget. #businessModel
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An eco-system of businesses for impact-driven businesses

The tools they are using to maximise the efficiency in the core of their organisation, as well as level up the positive impact, are Co-Budget, Loomio, as well as the Enspiral’s handbook, which is the element that enables sharing the information, agreements and guidelines.

non-hierarchical business model Loomio Enspiral graphic

The handbook is available for anyone to read and a great reference of how Enspiral operates, a very practical resource sketched by the whole community of change-makers.

As previously mentioned, the other amazing technology the guys of Enspiral have developed are Co-Budget, a platform that helps to develop participatory budgets. Its methodology enables all members of an organisation to get involved in decision-making by proposing projects and allocating funds to the proposals they like.

non-hierarchical business model Cobudget Enspiral graphic

Then Loomio, an app that helps people make decisions together, getting rid of the many emails and tedious meetings. Using Loomio saves time, gives clear outcomes, and keeps everything in one place. Here’s how Loomio works:

Other successful ventures that Enspiral has brought to life are DevAcademy a full immersion boot camp programme to become a web developer in 18 weeks.

Also Scoop a New Zealand based digital newspaper for independent news that aims to enhance the ability of a diverse range of citizens to interpret, understand and use this information to inform the robust debate, democratic choices, and meaningful participation in society and the economy.

Another big one is ActionStation.org a “People Powered Change” platform. Their statement? “We act together to create what we cannot achieve on our own: a society, economy and democracy that serves all of us – everyday people and Papatƫānuku.”

I had the chance of attending a couple of workshops of Joshua Vial, in which he gave a final tip:

“Copy-Share-Connect”. For him, the best experiment has been copying an existing model and putting it in a different context, “For example, something that has worked in normal organisations we can make it digital and incredible things can happen”. Share what you learn, ”tales are great resources worth for innovation”. And connect, “where autonomy exists in collective action”.

Are you Enspiring enough for the world?

If you do, connect with us and contribute to something huge today! This platform is for you to be exposed, share and connect – email us at [email protected]

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Maxime Ducker

The powerhouse behind OurGoodBrands. She's a social, eco & spiritual activist driven to create positive change. Her mission is to connect brands with conscious shoppers to show that we can build a new economy, society & world together. She's a big believer in the power of the individual, and the important contribution each creature on this Earth can bring as a part of the whole. Yoga, natural health, plants, astrology, and crafts are Maxime's ways of opening her heart, creating art & raising her to higher consciousness. Besides her simple and minimalist way of life, travel and living in other countries, learning languages and getting to meet new cultures is in her DNA.

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6 Comments


  1. Warning: stristr() expects parameter 1 to be string, object given in /home/customer/www/ourgoodbrands.com/public_html/wp-content/themes/jannah-child/functions.php on line 78
    Phoebe Tickell says:

    If anyone reading is interested in finding out more about Enspiral, feel free to reach out at [email protected]!

    1. Hi, I’m curious about using Enspiral for XR Hull, and it’s functioning well for the randomness of collaboration involved.
      Wonder your opinion on it’s use with small XR groups. Cheers

      1. Hi Oliver, this is a very interesting question. When you say XR, do you mean Extinction Rebellion? We don’t have so much experience in non-for-profit organisations, and Enspiral is a for-profit business and structure has worked for them as a “business model”. What we know is that they are using decision making tools such as Loomio https://www.youtube.com/watch?v=2aChCe-uxTE and that has worked for them. We don’t see why a decentralised hierarchy would work for XR, and in fact, we are suspicious they are already, but not sure how they are organised. Extinction Rebellion also seems a “high trust environment”, “passionate purpose driven” for their cause but no idea of their management structure. Wish we could help more on this one! Thanks for your comment 😉

    1. Hi, I’m curious about using Enspiral for XR Hull, and it’s functioning well for the randomness of collaboration involved.
      Wonder your opinion on it’s use with small XR groups. Cheers

      1. Hi Oliver, this is a very interesting question. When you say XR, do you mean Extinction Rebellion? We don’t have so much experience in non-for-profit organisations, and Enspiral is a for-profit business and structure has worked for them as a “business model”. What we know is that they are using decision making tools such as Loomio https://www.youtube.com/watch?v=2aChCe-uxTE and that has worked for them. We don’t see why a decentralised hierarchy would work for XR, and in fact, we are suspicious they are already, but not sure how they are organised. Extinction Rebellion also seems a “high trust environment”, “passionate purpose driven” for their cause but no idea of their management structure. Wish we could help more on this one! Thanks for your comment 😉

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