Fashion & Accessories

ODE TO ODD | The luxurious clothing label using eco-friendly materials

Collection 101- The Indian clothing line made entirely from eco-friendly materials.

After discovering the wonderful Indian fashion designers, Ode to Odd, we found out exactly how they create luxurious womenswear, completely from eco-friendly materials!

Emerging designers Shreya and Priyal Mewara wanted a global audience to appreciate the Indian-craft heritage. So, they created Ode to Odd; a luxury womenswear line with roots in sustainability, and understated luxury.

Using only high quality, natural, eco-friendly materials, Ode to Odd designed their beautiful new clothing line; Collection 101. They use organic cotton, silk, mulmul and wool to make gorgeous garments that are stylish, and sustainable.

Ode to Odd said: “Our brand is a story of craftsmanship, perfect imperfections, and the labour of love. It’s magical how the narrative began in the far-flung places of India, and it has culminated into a beautiful story. We love that we can tell the story through our garments”.

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Not surprisingly, all the intricate crafting takes place in remote villages in India. They begin by weaving the fabrics, hand-cutting unique patterns, and stitching it together to create stunning clothes. Shreya and Priyal continued: ‘We have created simple and unpretentious designs, with a touch of human hand in every process’.

They even use any left-over waste fabric to create a hand embroidered label for each item of clothing!

Don’t worry guys, Ode to Odd garments are available in their online store, and in Wolf and Badger.

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