Clean water: plentiful for some, non-existent for many. This is a reality we all need to face. As usual, we can only address world-scale matters, if we all do it TOGETHER; the sentence “every drop matters” has never been so true in this context. There are many causes of water inequality and shortages of clean water, but there are also solutions.
Tom Murphy works for Nature’s Water, a company that produces filtration equipment that removes impurities from water so that people can enjoy clean drinking water as they should. He’d like to share with us an incredible infographic that gives us an overview of how we could contribute to addressing the World’s water inequality crisis.
But to give you a bit of context, we would like you to reflect on this. If you have never had the chance to read the book “Abundance. The future is better than you think” by Peter Diamandis and Steven Kotler you better do as they talk about issues that affect humanity with a very positive approach, from the perspective of abundance. When it comes to water, we’d share this piece:
“Currently a billion people lack access to safe drinking water and 2.6 billion lack access to basic sanitation. As a result, half of the world’s hospitalizations are due of people drinking contaminated water.”
Children are affected the most. This is very bad news, indeed.
On the other hand, even if there are thousands of people dying every day now, this will only get worse as the population increases exponentially and the scarcity of water becomes even more serious. Getting water access to everyone now and into the future seems impossible.
So here is the good news:
“In communities where childhood death rates exceed one-third, most parents opt to significantly overshoot their desired family size. They will have replacement births, insurance births, lottery births –and the population soars.”
As Bill Gates mentioned in one of his talks “The key thing you can do to reduce population growth is actually improving health. There is a perfect correlation, as you improve health, within half generation, the population growth rate goes down”.
By solving the World’s water inequality crisis, we’re also decreasing world hunger, poverty, global disease, slowing population growth and preservation of the biosphere. Other positive social impacts would be that children or mothers wouldn’t have to collect water, and so education levels will rise and women will have time to get work.
Now where you got some of these major insights, meet Tom Murphy on this short interview followed by his well-created infographic about the World’s water inequality crisis and how we could contribute.
Hi Tom, what is your background and how is it related to access to water?
I grew up in an agricultural setting and I took an interest in water treatment from an early age. Even at a time when not much was known about it in Ireland, I immersed myself in the finer aspects of the subject.
What is the message you’d like people to take with them when reading the infographic to address World’s water inequality crisis?
Think of water as a privilege and not as a divine right, even though it should be a right for everyone. You can help by using water more conservatively and only when necessary.
How is the company you are working with Nature’s Water trying to make a change when it comes to access to water?
We produce filtration equipment that removes impurities from water so that people can enjoy clean drinking water as they should. In recognition of people’s health, we won’t let a product go to market unless it has been rigorously tested and proven to perform the function that it should.
What else can people do to support the cause?
Practise water conservation in their everyday lives and educate others about the importance of conserving water. This infographic is an ideal resource to cite when explaining how our water usage habits could have knock-on effects to benefit those in need.
If you could write a message on a big wall that the entire world could read, what would it say?
I wish for a world where water is truly for all.
Is there any way your company could help brands to become more sustainable?
We explain to clients about how the water filtration process helps to provide clean water for as many people as we can reach and that, by supporting eco-friendly water usage practices, you can indirectly help people living in poverty who have no access to clean water.
By solving the World’s #watercrisis, we’re also decreasing world hunger, poverty, global disease, slowing population growth & preservation of the biosphere. Other positive #socialimpact would be that education levels will rise… Click To TweetInfographic on how to address the World’s water inequality crisis

Is there any other similar topic you know or are curious about? Comment below, and we will make it happen!
Other articles you’ll love:
- This water filter straw is redefining the safe drinking water space through technology
- Thousands of water Refill stations on the map. Put by you!
- Home Pure Nova, your fountain of life and the best drinking water filter
- Water Filtration System – Does Your Home Need One?
- “Bye Bye” to plastic bottled water with sustainable aluminum packaging