Madeleine Wisecup

Madeleine Wisecup

A few years ago, I became obsessed with learning about sustainable and ethical practices and products, waste reduction, natural foods, and overall wellness. I read articles and books about the toxic products we put on our skins and into our bodies; explored numerous facets, challenges, and success stories of the slow fashion/sustainable fashion movement; and started reading the ingredient labels on everything I bought (you’d be surprised how much crap you can’t even pronounce). I was on a personal mission to improve my overall wellness and to become a wiser, more conscientious consumer. The more research I did – and continue to do – the more I realized how many amazing people and businesses were out there making a difference, breaking the status quo, and positively impacting the lives of people all over the world while equally making our planet just a little bit happier. These were people invested in using their businesses as, as Richard Branson would say, a force for good, people who were in the business of positive change. I was hooked. Today, I am on a quest to connect with social- and environmental-impact entrepreneurs; to uncover ethical and sustainable practices and brands, and to share the remarkable stories of good-doers and the impacts they’re making all over the world.
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