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Reviving the ancient Egyptian craft heritage of kilim weaving

Kiliim rugs introducing modern designs to a time-honored technique

In this podcast at The Wise Consumer, Madeleine interviews Ibrahim Shams, Co-Founder & CEO of Kiliim, an Egyptian social enterprise and a lifestyle brand that aims to revive and sustain the local craft of handmade kilim rugs. With every purchase, you are helping Kiliim’s initiative to put Fowwa back on the local and international map for authentic craftsmanship. 

Shedding the light on the rich history of the craft, the village (Fowa) and the inspirations behind the designs of Kiliim, these rugs tell a story. These are crafted using the finest quality wool yarn and dyes that are guaranteed to last a lifetime. Learn all you need to know about this social enterprise on the interview between Madeleine Wisecup and Ibrahim Shams, Co-Founder & CEO of Kiliim.


Egyptian craft rugs kilim weaving podcast
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⁣⁣In this episode of Kiliim and The Wise Consumer you’ll hear about:

  • The history and culture around the ancient craft of kilim weaving in Egypt (dates back to a time when Pharaoh’s still ruled Egypt!)⁣⁣
  • The importance of reviving & maintaining the craft of kilim weaving.⁣⁣
  • The inspiration and journey that led Ibrahim to Co-Founding Kiliim with his wife Noha, who also happens to be Ibrahim’s Co-Founder and Kiliim’s Chief Designer.⁣
 Why paying fair wages and working with local artisans in Fowwa, a small village situated along the lush Nile Delta, was so important to both Ibrahim and Noha.

  • How and where they source their materials (sustainably sourced cotton and wool).
  • The pros and cons of working with your significant other and the challenges of establishing a healthy work/life balance.⁣⁣ And so much more! ⁣⁣
    Egyptian craft rugs kilim weaving handmade
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This was such a GREAT conversation. Ibrahim has such an amazing story to share and he and Noha are truly doing some amazing work! Happy listening!  Madeleine Wisecup, the host of The Wise Consumer podcast

Make sure to subscribe to The Wise Consumer podcast on iTunes, Google Play, and Spotify.

Egyptian craft rugs kilim weaving decoration
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Egyptian craft rugs kilim weaving decoration
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Madeleine Wisecup

A few years ago, I became obsessed with learning about sustainable and ethical practices and products, waste reduction, natural foods, and overall wellness. I read articles and books about the toxic products we put on our skins and into our bodies; explored numerous facets, challenges, and success stories of the slow fashion/sustainable fashion movement; and started reading the ingredient labels on everything I bought (you’d be surprised how much crap you can’t even pronounce). I was on a personal mission to improve my overall wellness and to become a wiser, more conscientious consumer. The more research I did – and continue to do – the more I realized how many amazing people and businesses were out there making a difference, breaking the status quo, and positively impacting the lives of people all over the world while equally making our planet just a little bit happier. These were people invested in using their businesses as, as Richard Branson would say, a force for good, people who were in the business of positive change. I was hooked. Today, I am on a quest to connect with social- and environmental-impact entrepreneurs; to uncover ethical and sustainable practices and brands, and to share the remarkable stories of good-doers and the impacts they’re making all over the world.

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